With a view towards aligning its image with its market position, NTN-SNR is reaffirming its identity through the slogan "Make the world Nameraka". This is shared by the entire group throughout the world, and asserting itself as NTN in Europe. This new philosophy is inspired by the original Japanese word Nameraka. It combines a technological dimension, the mastery of friction, and a certain vision of the world, of the fluidity of movement, and of harmony with the environment. This is a reflection of the Group's know-how, leadership, and vision for the future as it asserts itself as an international, global company.

NTN EUROPE (former NTN SNR) is a world leader for bearings, constant-velocity joints, linear modules, distribution rollers, suspension parts, and associated training and services.