Across industrial B2B markets, buying decisions are becoming increasingly complex. Customers must navigate vast product ranges and detailed technical specifications, often scattered across catalogues and multiple websites. For distributors, this complexity can slow purchasing journeys, generate more support requests, and lead to incorrect orders. SKF is addressing this challenge with the Product Select widget - a digital tool that removes technical friction and enables a faster, more seamless buying experience for both customers and distributors.  A seamless way to find the right product  Integrated directly into distributor webshops, the SKF Product Select widget allows customers to configure the right SKF products for their specific applications without switching pages or searching through catalogues. The widget opens directly on the distributor’s website, guiding users through selection and configuration in one uninterrupted flow.  Once the configuration is complete, the selected products are added automatically to the shopping cart with a single click - transforming what was once a multi‑step, technical task into an effortless digital experience.    For customers, it’s intuitive and efficient, allowing them to add all necessary components at once, and proceed to checkout with confidence.  For distributors like Boie GmbH (Germany), Acorn Industrial Services (UK), and Momentum Industrial Sweden (Sweden), the widget enhances their digital storefronts with integrated SKF expertise, strengthening their competitive edge and delivering a more modern buying experience.   As Acorn Industrial Services (UK) notes, “It’s an easy, intuitive way to find exactly what you need, no guesswork.” Momentum Industrial Sweden adds, “We get the right products in seconds. Quick and easy - no catalogues, no searching.”

Value for customers and distributors alike The Product Select widget streamlines every stage of the purchasing process - from understanding product compatibility to completing a purchase - creating value for both customers and distributors:  Better customer experience. Users find the correct SKF solution quickly, backed by SKF engineering expertise. Higher conversion and basket value.  By rcommending compatible and complementary products, the widget enables effortless cross‑selling and upselling.  Reduced support and returns. Accurate selection and product configurations reduce errors, returns, and time spent on technical inquiries. Reducing Friction. Enabling Progress. The Product Select widget also connects with the SKF Product Assistant, a generative‑AI tool that instantly answers technical questions and provides in‑context support during configuration. Where the Product Assistant simplifies information discovery, the Product Select widget streamlines selection and purchase. Together, they deliver a faster, more confident buying journey powered by SKF’s engineering insight and digital innovation.

“This is the direction SKF is heading where we merge deep technical knowledge with digital intelligence to make our customers' experience world-class.” By embedding SKF expertise directly where purchasing happens, the Product Select widget helps distributors deliver a frictionless, confident buying experience - one that matches modern digital expectations and reaffirms SKF’s position as a technology‑forward partner in B2B commerce. As more partners adopt the Product Select widget, its impact continues to grow turning complexity into clarity, and digital friction into forward progress.